leadership
A sharp retail strategy is what sets your brand apart—it creates consistent customer experiences, builds emotional loyalty, and fuels sustainable growth by increasing market share, repeat purchases, average order value, and your ability to command premium pricing.
In this episode, I speak with Daniel Lohman, a Certified Professional Strategic Advisor at Retail Solved and Host of a Bulletproof Your CPG Brand Podcast, on how emerging natural, organic, and plant-based brands can leverage big-brand data, tools, and category strategies to win shelf space, build loyal shoppers, and maximize every dollar. With 20+ years leading sales and category strategy for brands like Kimberly-Clark, Unilever, and SPINS, Daniel now applies that expertise to natural and organic CPG while preserving what makes this channel unique.
Here's what I learned from our discussion:
- Category management strategies for natural/organic CPG brands
- Leveling the playing field against big competitors
- Data-driven growth and maximizing ROI
- Winning shelf space and merchandising tactics
- Converting shoppers to loyal buyers
- Effective promotion, trade, and deduction management
- Increasing market basket size and sales
