When IT and business leaders are aligned, technology shifts from a cost center to a growth engine—focusing investment on high-impact outcomes, speeding innovation, cutting waste, reducing digital risk, and enabling faster adaptation to change for a durable competitive edge.
In this episode, I sit down with
Roland Woldt—transformation leader at firms like KPMG, Accenture, and iGrafx, former German Armed Forces officer, host of this show, author of *Successful Architecture Implementation* and *Successful Process Mining Projects*, and creator of the *
What’s Your Baseline?* Substack. His core message: digital transformations rarely fail because of technology, but because organizations lack alignment, clear baselines, strong governance, and true adoption and change readiness.

Here's what I learned from our discussion:
- The podcast 'What's Your Baseline' started from a need to document processes.
- Understanding processes is crucial for improving organizational performance.
- Many business leaders lack exposure to effective process management.
- Short-term thinking in corporate culture hinders long-term improvements.
- Systemization is essential for scaling businesses effectively.
- Mergers often lead to unpreparedness in process integration.
- IT departments must align their goals with business value.
- In-house software development can introduce significant risks.
- The role of IT has evolved to be central in business operations.
- A clear line of sight from strategy to execution is necessary for success.